
The song has three sections, each one progressively increasing in tempo and volume. The song is widely regarded as one of the greatest rock songs of all time. It was composed by the band's guitarist Jimmy Page and lead singer Robert Plant for their untitled fourth studio album (often titled Led Zeppelin IV). It’s also thought to be the bestselling piece of sheet music in rock history, with royalties of $1 million." Stairway to Heaven" is a song by English rock band Led Zeppelin, released in late 1971. Plus 'Stairway' has been played on the radio an estimated 2,985,000 times (equal to more than 45 years of uninterrupted airtime), netting nearly $2 million. Royalties from album and DVD sales total about $8.6 million. (D.J.’s and venues pay a small annual fee for the right to play it.) Estimated gain: $400,000. Everyone from Frank Zappa to the London Philharmonic has also performed it, and let’s not forget the hundreds of thousands of proms, weddings, and bar mitzvahs where it’s been played. Zeppelin has played “Stairway” at every gig since 1971, yielding about $150,000 in royalties. But songwriters Jimmy Page and Robert Plant and Warner/Chappell, the song’s publisher, make money off royalties from record sales, radio plays, and live performances. Zeppelin hasn’t licensed 'Stairway' for movies or commercials. We consulted executives in the music, advertising, and entertainment industries to come up with some numbers, real and potential, for the value of 'Stairway'.

While other artists have made big bucks by licensing songs to Hollywood and Madison Avenue-think of BOB DYLAN’s 'Love Sick' in that Victoria’s Secret commercial-Zeppelin has shunned most opportunities. But because the band is notoriously protective of its work, 'Stairway' hasn’t met its full moneymaking potential. Proving its longevity, 'Stairway' hit the UK charts again last fall and was a top download in the US, after Zeppelin’s first downloadable album launched on iTunes. Released by LED ZEPPELIN in 1971, the eight-minute song is considered a musical masterpiece and is one of the most-played rock tunes of all time.

In the big, bad game of rock and roll, 'Stairway To Heaven' is undeniably a winner.

The following report is courtesy of Miriam Datskovsky from :
